Design doesn’t just have to do with visuals. Design is in everything we do. We design our world the way we see fit from career to spouse to trivial things like cars, clothes, etc. One thing we design is the efforts for which we stand and in which we believe: Charity.

I have a problem with charity and nonprofits. My problem is, most of the time, their heart is in the right place, but they lack the design and innovation that makes something “sticky.” Non profits are just like any other business or product out there. They need followers. They need evangelists. They need innovation. Unfortunately most just “want to help” and “need money” to do so.

Today, I stumbled upon a nonprofit that’s been thought through. It’s called Doc2Dock. From it’s name throughout its infrastructure and down to its advertising, this nonprofit is well designed. So much so, I wanted to share it here even though it has nothing to do with restaurants or food. It is a testament to designs permeation throughout successful companies and initiatives. Enjoy:


DOC2DOCK: “SOS: SAVE OUR SUPPLIES” from In Secret Agreement on Vimeo.