The Barn Restaurant Branding

Fresh from the farm is a concept that’s been trending and taking off. I think as gas prices increase, this will become bigger and bigger as it will be more cost efficient, not to mention it’s already healthier and tastier. The Barn is a restaurant whose brand was designed by And Smith. The vibe is rustic with old-style illustrations and wonderful leather-bound menus. The layouts are simple and black and white. These elements keep it classy without going full luxury. Here’s what he says about the work:

An informal restaurant at Coworth Park, The Barn offers exceptional seasonal fare courtesy of acclaimed chef John Campbell and his team. The identity we created for The Barn distinguishes it from the hotel’s fine dining restaurant whilst retaining the Coworth Park look and feel. A bold logotype in a rectangular frame evokes a rustic, traditional tone reminiscent of agricultural ‘brands’. This was combined with eccentric illustrations (animal heads attached to human bodies), sophisticated typography and warm, organic materials such as wood and brown leather.

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.