Village Burger Bar is defined by large, bold typography and a warm color palette. Immediately jumping into abbreviation in the name, the core brand is displayed at VBBAR across the touch points. Not sure if this is the best idea. I’m a big proponent of calling a brand exactly what you want it to be. If you want it to be called “VB Bar” then why bother naming it “Village Burger Bar?” Oh well, the brand identity as shown here stands on its own and is solid. Designed by One Fast Buffalo
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