Droga Confections Branding

The packaging and branding for Droga Confections by George McCalman is simply impressive. Use of patterns, colors and materials create a unique look that gives off the vibe of natural chocolates and flavorful confections. The logo is simple, but has a lot of meaning just by looking at it once. The typography? Strong and poignant. The packaging’s more pattern-based design is different from the company’s brand identity, however; it ties together. It’s a good display of how a brand can be fluid and have a different tone depending on the media without losing its roots.

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.