Igloo’s identity is personified by a strong type treatment that mimics the texture of ice cream. It’s unique and stands out with it’s cyan graphic treatment. From foundation set by the logo’s type and color treatment a complete, well-designed brand identity is developed from touch point to touch point. Packaging, interior menu systems, take out bags, and other printed materials all not only carry the Igloo logo, but build upon the identity, too. Designed by Yotam Bezalel
Grits & Grids® is a curation and critique of the world’s most remarkable restaurant, beverage, and hospitality branding, advertising, and design projects. Read more about this project »
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