An ice cream shop doesn’t have to be filled with pastels or neons. Ice cream is fun enough as it is, there’s often no need to window dress a delicious treat if it can stand on its own. Vonsung designed the branding of UK gelato shop Polka Gelato and though it’s now closed, they did a great job presenting the marketplace with a change of pace. Centered around the monochromatic black and white color scheme, Polka Gelato features a polka dot theme filled with various shadings. The interiors of PK are where things get really interesting. Filled with concrete and abstract-inspired, modern seating spaces, the shop inspires an economical luxury and a design that is consistent with the historic building they were located in. Economical ice cream is easy to come by, but it’s not often you find a place serving up scoops inside a space that looks like it came from the mind of an art-house collective.
