On the Mexican northern border sits Montero, a Mexican restaurant inspired by the region with an upscale dining feel and menu to match. Anagrama handled Montero’s branding and wanting to help Montero hang on to the regional influences that inspire the food. Using traditional kitchen themes and raw elements from the region, Montero created a clean branding concept around the colors gold and white. It’s a combination of antique and modern throughout the restaurant with everything from the menu to the interiors getting the treatment. It’s one part rustic, one part regional and one part lavish. Anagrama did a nice job juggling the agrarian feel of the concept with the contemporary and trendy themes that need to be present in restaurants of this kind.
