Pizzeria Mozza Serves New Take On Italian Branding

Before we get too far into the Pizzeria Mozza branding by Memo, I want to first direct you to the Pizzeria Mozza pizza box in the collection of images below. Take a look at it and tell me if you don’t think the new Domino’s Pizza box doesn’t look quite similar. You can’t say it doesn’t. I’m not saying Domino’s lifted the design of their new box from Mario Batali’s pizza concept, but it at least served as the inspiration. It’s quite an accomplishment when the good ideas and design of a brand begin to be mimicked. Memo has worked with Batali before on other resturants and since Batali’s places are typically Italian in nature, the design of them is often following in a similar direction. With this pizza venture they decided to depart from that norm all together and discover modern and creative ways of representing Italian vibes without using many of the same elements we’ve seen before. The completed design uses off-beat colors and fonts but in a big way, capturing the personality of Batali and his food. Much of the work is strong and masculine, but the place mats counter that, appearing like works of art when you sit down to begin a meal. They feature different designs, all with a variety of focuses from foods to learning Italian. They’re busy and create some interaction with the guest. The whole concept is bold and presents a completely new way to brand Italian.

MOZZAPIZZA-LOGO

RECIPE SUPERSTITIONS TRAIN DOLCI INVENTIONS Mozza_comic Mozza_facts Mozza_italian MOZZA_O2

mozza_Screen-shot-2012-02-01-at-3.12.45-PM

mozza-0011101

mozza-0021101

MOZZAO

 

OSTERIA-LOGO-717x570

PIZZABOX_F

Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.