Primitive, cultural-based illustration sees itself at the forefront of this restaurant’s brand and vision. The abstract, contemporary ocelot rendering conveys the movement, agility, thought and life that Ateneo attempts to meld into this cuisine. Their tagline, cuisine and culture is the focus of all things brand, and Cardumen 467 leveraged that focus with their brand identity design work. Here’s how they described it:
Ateneo’s graphic identity aims to create a link between the Mexican contemporary design and a young market for identification. We want diners to delve into a stimulating environment conducive to generating ideas
