Midday is a studio with an excellent, steady hand in their craft. Their work doesn’t look similar but there is a common attention to details that make everything seem pure. With the brand for Hing’s Brand, a line of chinese spices and sauces, Midday takes their cues from asian pop art to create a fun, authentic visual language. Here’s how they describe their work:

Hong Kong born Hing Toa creates authentic Chinese flavours in his busy family run take away restaurant in Essex. Our brand creation for Hing’s Brand fuses traditional eastern design with western wit. Siu Siu (Just a Little) Chilli Oil and Mei Mei (Great Taste) Curry Powder are the first of an exciting new range of authentic Chinese flavours ‘Made in Essex’.

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