Sandrin is a small purveyor of fresh foods like meats, cheeses, vegetables, etc. It’s built on a longstanding tradition which is the main reason people still patronize the establishment. The goal behind this restaurant branding project was to update the identity of Sandrin without losing it’s heritage and classic feel.

At the core of the brand identity is a personification of the original owner. He’s been the icon of the shop since day one and has a distinct look that immediately ties the shop to the service while humanizing the entire look. The brand extends across many touch points and builds nicely with accoutrements that make it unique. Elia Parazzo nails the goal of maintaining heritage in a freshened up identity with a skilled hand.

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