Voyageur du Temps restaurant and bakery branding

Inspired by time travel, the brand identity for Voyageur du Temps explores schematic drawings and solid typographical treatments that create a science-like vibe. The thin, precise lines in the illustrations mirror the method by which the chef handles his craft. They allow the logo, inspired by the roman number 5 from a French clock, to jump out and make a statement.

This brand identity is an excellent example of communicating the restaurant’s brand experience visually. Here is what Character, the creatives behind this work, had to work with:

Located a short walk from downtown Los Altos, Voyageur du Temps (VDT) is an artisan bakery and café serving world-class bread, pastries and coffee. Voyageur du Temps, which means time traveler in French, was the vision of owner and local resident, Rie Rubin. As the name suggests, Rie’s vision was a café that transported people back in time. A place that moved between tradition and modernity—that drew on the classic values of cooking and baking, but with a contemporary twist.

voyageur_du_temps_signage_5

voyageur_du_temps_signage_2

voyageur_du_temps_signage_4

voyageur_du_temps_uniform_15

voyageur_du_temps_uniform_14

voyageur_du_temps_11

voyageur_du_temps_12

voyageur_du_temps_13

voyageur_du_temps_uniform_18

voyaguer_web_about_menu

voyageur_du_temps_uniform_16

voyageur_du_temps_signage_3

voyageur_du_temps_signage_1

voyageur_du_temps_10

voyageur_du_temps_9

voyageur_du_temps_8

voyageur_du_temps_6

voyageur_du_temps_5

voyageur_du_temps_4

voyageur_du_temps_7

voyageur_du_temps_3

voyageur_du_temps_2

voyageur_du_temps_1

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