The color for Las Naciones is amazingly distinctive and memorable. It pops off every piece of this restaurant’s brand arsenal. The restaurant’s brand identity is diverse, but uses color and graphic treatments to create a visual glue. This is how the team at Firmalt, out of Mexico, describes the brand:

Inspired by how Las Naciones creates different dishes based on the cuisine in different regions around the world, we based the visuals for the brand on international communication methods and signage. This means using typographic and graphical elements from airports, flags, and maritime signal flags; where clarity and straight-forwardness are crucial. The logotype takes from the most recognizable international identification method: the flag. Its five stars reference the restaurant’s first five creations, from five different countries.

fa64ca89e2474ce02e4224d819497845

7177fdf7889a8a62ea46322366aa4400

058dae35053b3823a18675115030f9ee

141145f010cc834d910a0a8dcdca1c93

c3f5a48b5f3116d44466b3a12350c20f

7023396ffc579f5c009638d8b6b9058d

1df972259a48d40cf6c2585d80ec8cc1

fbb7724810f8920b2356c5a473e9547b

23a5eaab34b27091b0519ee41a1330b0

da349e09b0f45df8cf3fd8aa3f2e7344

4959338400780a58df79451fecb890b6

0637a2a723cf9c2c3484af3e6f22e41b

e3ca1f2bfaa504db03e7dea75dad89f9