It isn’t very often that I post strictly advertising design work, because usually advertisements for restaurants are too salesy and promotion-based. There’s rarely much innovation in restaurant advertising. It’s due to the common irrational need to see immediate sales results directly linked to a campaign. Traditional advertising is successful at fueling awareness, but it takes more than one ad to tip a consumer into a new trial. But I digress…

The ads for Nando’s hot sauce line are driven by an excellent concept of how heat is introduced to the palette. In this intense series of illustrations the artist uses blue collar occupations to deliver the level of heat from the hot sauce. From Vaudevillian firebreathers to factory worker welders, the picture tells a simple story: heat.

Well executed by Creative Juice in Malaysia and Mika Tay

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