First, the name. It’s awesome. It’s memorable. It brings forth a cheeky smile. Now, onto the identity. The restaurant’s identity takes cues from classic, luxury design accoutrements. It’s historic with its flourishes, but begins leaning towards the modern with the letterforms in the insignia and logo type. The restaurant’s brand identity hits its stride in the print production with gold foil stamping that sets the bar high for the level of luxury. The photography of this work is quite stellar as well.

Designed by Salad Creative.

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