Had to post this awesome work for Big Lug Canteen, a brewpub located in Nora, Indiana. The ultra-modern and nearly cartoony feel gives brand a campy, fun-loving vibe. Bright colors are supported by a highly industrial-chic interior experience creating enough contrast to be memorable and unique. I especially enjoy the logo which, although obvious in idea, is quite wonderfully executed. It gets especially interesting when it’s degraded to just typography and the graphic of the is applied perfectly to the “G” letterform.
That canteen graphic serves as an excellent device for each of the beer logos. Driving home the character and feeling of the brand effectively.