Must has brand identity on another level. Specifically, the food packaging leaps out as quite brilliant. The brand itself is a black and white palette that leverages craft paper color/texture as a third color base. With the muted palette as that base, the team at Firmalt uses bright color pops to denote the product enclosed. This can be seen on the food packaging design and the coffee bag designs. The rest of the brand maintains the black and white palette keeping things simple and modern.

Designed by Firmalt.

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