Rosa’s was a staple in London. So strong in fact that it was poised for expansion. Being at threshold of growth made it clear the restaurant had to become a brand that was thought out by design. So entered Buro Creative.
The team a Buro approached the rebranding of Rosa’s with skill. When dealing with an existing experience that’s growing, rebranding is more like an evolution, not a revolution. So, Buro evolved Rosa’s into a brand that has intrigue and communicates the Thai experience in a fresh way.
The brand mark is an interpretation of the Rose Window built with iconography inspired by Thai silhouettes. Tuk tuks, monkeys, and sriracha bottles build a lace-like pattern that is strong on it’s own and only gets stronger once the content is realized. From this base the brand builds out across multiple touch points that continues poignant communications of the brand’s true offering.
Designed by Buro Creative