Zizzi is a multi-unit Italian food chain located in the UK. The position themselves as “fresh, local Italian” food. With vibrant, unorthodox color palette and a brand identity drive by illustrations and shabby-chic photography, they’re driving that position home quite well.
Tobias Hall has worked with the brand for 5 years in helping guide them towards the unexpected look for this pizza/Italian restaurant brand.
Each Zizzi restaurant unit has it’s own illustration and mural aesthetic which is pulled into the brand touch points for that specific location. This helps give each location a unique, local look and helps root it in the local community.
Although the brand has many separate looks and styles, it comes together quite nicely for Zizzi and creates a brand identity that’s truly unique.
Designed by Tobias Hall
