[the restaurant] combines healthy food to practicality, without giving up the flavor and home’s warmth. The work involved naming, visual signature and packaging. All this alined to the look and feel of the place. The result is a slight brand, which shows that food correctly doesn’t mean being boring.

The brand identity for Hortalicia, a health-driven restaurant concept in Brazil, covers many areas. Each touch point is well done and thoughtful in its delivery of the brand’s look and feel. The simple color palettes communicate health in a way that’s slightly unexpected. Yes, the design team used browns and greens, but it’s the hue that makes it a bit different.

Designed by Vibri Design

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