Mimi’s cafe is a french-inspired cafe chain located in the United States. The brand’s identity featured heavy woods and a rather low-quality, country feel. That is until the people at Tractorbeam got their hands on it.

The new brand identity for Mimi’s is a vintage-inspired approach that ropes in the beauty of classic French illustrations and art with excellent typography that bridges the gap between old and new. Rather than a complete departure, the team evolved the Mimi’s look so it moves the identity forward with fresh visuals executed in new, interesting ways.

Designed by Tractorbeam

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