With a minimalist approach to the design, the Pow Pow juice bar is as clean and simple as the juices themselves. The designer introduces small patches of patterns in conjunction with simple, soft colors to create an airy identity based mostly on typography. This follows suit throughout the juice packaging design and advertising. The presserie, like most presseries, prides itself on clean, cold-pressed product, this identity communicates that perfectly. The work is so good that we wish this place were real! Stellar student work.

Designed by Benjamin Puffer

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