Loving the clean line work on the identity for Hardy Coffee. It’s simple, but just thick enough to be a strong representation of the brand. The heavy dark planes of color set a foundation for the buffalo icon to pop as a defining mark. The craft sealed standup coffee bags can sometimes look like a brand has been slapped on instead of designed. However the Fruitful team approaches it intelligently by creating a number of tip-on elements that make the construction tactic seam a part of the design aesthetic. Quite well done.

Designed by Fruitful Design

Design: Nicolas Fredrickson, Erin Pille, Dillon Wheelock, Ben Lueders
Illustration & Lettering: Nicolas Fredrickson
Photos: Hope Jewell & Hooton Images

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