Who doesn’t love an anthropomorphized chimp who’s dukin’ up ready for a bout of boxing? If you answered “me”, then you can show yourself out. The brand identity for the restaurant Mala Sana is spearheaded by said chimp illustration who not only puts up his dukes, but lifts some weights, serves some beverages, and seems like an all around nice guy.
The rest of the restaurant’s brand is built on simple color planes with a limited palette, and strong, classic typography. Collectively it creates a modern take on classic styles to give the feeling of a bar experience rooted in tradition.
Designed by Estudio Altillo