Who doesn’t love an anthropomorphized chimp who’s dukin’ up ready for a bout of boxing? If you answered “me”, then you can show yourself out. The brand identity for the restaurant Mala Sana is spearheaded by said chimp illustration who not only puts up his dukes, but lifts some weights, serves some beverages, and seems like an all around nice guy.

The rest of the restaurant’s brand is built on simple color planes with a limited palette, and strong, classic typography. Collectively it creates a modern take on classic styles to give the feeling of a bar experience rooted in tradition.

Designed by Estudio Altillo

0fb1f733179583.56a28658e809a

1d4b3a33179583.56a28658f1c0d

1ff83433179583.56a28658e0658

3b4d8933179583.56a28658e4da3

4f033733179583.56a28658dcf78

5ccb6e33179583.56a28658e1897

9c4d2733179583.56a28658e6f72

15dac833179583.56a28658e3b42

973f3133179583.56a28658ec499

18882433179583.56a28658ee785

25972633179583.56a28658e5ec7

41471533179583.56a28658de124

53377233179583.56a28658e9232

ab8bc333179583.56a28658ed5f8 bc51a233179583.56a28658f0a7a c9118833179583.56a28658e2982 cab5a033179583.56a28658f2e60 eac11b33179583.56a28658ea368 ef8eac33179583.56a28658f3fd4 f6a00c33179583.56a28658df2fd