Rockin’ Raw was one of the west village’s first restaurants to offer a full vegan, gluten-free, live and raw food menu. This was 10 years before everyone was hopping on that train. Designer Allan Revah appraoched the development of a more contemporary brand in order to elevate it’s ranking among the health-food restaurants currently operating in NYC. His focus was to help enable people seeking better health practices immediately understand and associate Rockin Raw as a better choice and connect that association with the interiors and environment.
The brand’s bright highlighter yellow grabs your attention then delivers a calm, confident design aesthetic mixed with hand-craft simple illustrations of utensils and ingredients. This dichotomy is a jolting in a great way. It gets your eyes, but doesn’t exhaust them with more loudness. It’s a beautiful play.
Designed by Allan Revah