The branding work for the restaurant Bennelong is an exploration in minimalist representations of oysters mixed with simple, strong typography. Located at the Sydney Opera House in Australia, Bennelong had to have an identity as inspiring and iconic as the building itself. That’s a big ask, but the design team delivered with an organic and confidently simple solution.

The topographic lines mimic an oyster’s texture excellently while nodding to the history of the island and experience. Those lines are pulled throughout the identity elements in subtle ways serving as a visual glue that keeps everything cohesive.

Designed by Laura Jones, Pierre-Antoine Gilles, and Elliott Walsh.

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