Pao Con Carne branding & typography

Where have all the signpainters gone? It was such a lost art, but has rapidly jumped to the forefront of the design world as creatives have reclaimed type as a beautiful form of art. The brand identity for Pao Con Carne, a burger joint located near Sao Paulo in Brasil, take the sign painting skill and runs with it. The typography is absolutely beautifully hand crafted and has all the character of classic design before the dummy-box (computer) make things easy to mimic. However, there is no computer that can execute the perfectly imperfect style of hand drawn typography. Soak up these beautiful images.

Created by Victor Tognolio

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