Was strolling through the interwebs yesterday when this beauty jumped out at me. At first I saw some correlations to the brand identity and package design for Creature Comforts by Young Athenians, but that’s only because of the use of solid color bars on the cans. After that the identity takes on it’s own look and feel quite excellently. East Brother Beer Co has a simple, clean look that’s semi-vintage in its approach. The colors are strong which help them jump off the shelves in a world of over design and too much illustration. The other touch points bolster the look with simple typography and no nonsense design aesthetic.