If you don’t like type, you’re not a designer. If you think DaFont is the “greatest type resource,” you’re a bad designer. If you’ve never purchased a typeface with your hard earned dollars, you’re a shameful designer. Hopping off my pulpit now, I want to introduce everyone to Avondale Type Company. You may have seen their sparkly ads on this site recently. Go ahead, click them. It feels good. Buy a family of type and feed a family of designers.
Today I chat with Jason Schwartz (@jaycrimes). He’s the Creative Director of Avondale Type Co. as well as the design agency Bright Bright Great, both of which are located in Chicago, IL, US of A. That’s right, good ol’ America. I reached out to talk shop mainly to help educate the young designers out there on the beauty of typography.
Lettering and type aren’t things that just happen. There’s a designer behind every single letter, ligature, and weight. It’s a craft that takes a long time to hone, and even longer to produce one type family. So, this interview serves two purposes: intro you to Avondale Type Co, and get you up to snuff on the power of fantastic typography. Please share this in your socialverse if you like it.