The Kitchen is the prepared foods division of Whole Foods Market. I’m sure anyone who’s been in a Whole Foods knows exactly what this is. For those who haven’t, it’s basically a grab-and-go offering that WFM has beside their in house restaurant-style experience. The identity and marketing design pieces create a unique look for the offering that sets it apart from the typical Whole Foods look. Despite the departure, the look adds to the overarching brand. The highly geographic approach mixes fresh, natural colors and strong geometric shapes to create a beautiful representation of the origins of the foods, and the creativity of the kitchen. It tells a story without relying on a lazy approach of basic, style-style photography. This creates an essence that conveys the art and “design” behind the food and how it starts with natural beginnings then transforms into delicious results.

Designed by Moniker SF & Rubber Design

0d3f2d19702233.563a48cc31010

2c028119702233.563a48cc277fe

3fbf6f19702233.563a48cc2b557

4b280719702233.563a48cc253e1

4d488519702233.563a48cc2eba9

33d14619702233.563a48cc2ca1d

346fe319702233.563a48cc2fedd

45863d19702233.563a48cc28bd4

12302919702233.563a48cc265ba

be632819702233.563a48cc29ebf