This is the quintessential look of Miami. A melding of art deco past with modern flavor and a splash of latin influence. From the classicly designed logotype through the packaging, menus and advertising, this restaurant and lounge’s brand identity sings. You can help but feel a little warmer, and yearn a little more for South Beach just looking at it.
What’s great about this work is how it captures the retro feel perfectly while creating something fresh in the brandscape. It communicates the vibe of the restaurant setting an expectation for a would be guest. The typography is beautiful and is allowed to be the strongest component, while the background imagery is tropical, warm, and 100% miami
Designed by DeVicq