As Dallas Texas’ first true ramen bar, the bar was set pretty high for Tanoshii. They essentially had to introduce the food to the people in some form or another. That’s a big ask for a new restaurant brand, but one that was handled with strategy and design brilliance.

Mast, the branding firm behind the design, approached the project with the idea of creating a unique space that blends classic design and illustration with modern design elements. The logo is an simplified representation of a ramen bowl, but also “a nod to ramen being a centric food for bringing the family together and nourishing them.”

The other touchpoints come to life and marry the interiors with the print collateral and digital with experiential.

Designed by Mast

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