Le Marché cafe is a brilliantly reserved brand identity for a cafe located in Miami. It’s clean, contemporary feel comes courtesy of reliance on beautiful typography, trust in color, and a keen eye for the grid. Notes of classic design influenced border elements root this in nostalgia, while the limited color palette of soft orange and white create feel of modernism.

Designer Jiani Liu describes her approach to the identity:

The brand emblem is a customized logotype featuring a medium weight sans-serif construction paired with blunt serifs. Inspired by both vintage labels and modern sans serif aesthetics, the logo is a marriage of both these inspirations. The customized accent on the ‘E’ is a signature element much like a hand-written calligraphic flare that is carried into the circular monogram.

Designed by Jiani Liu

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