The brand identity for Mister Zee’s leverages cool blues reminiscent of the Mediterranean mixed with golden brown that evokes the feel of baked goodness. Coupled with hand drawn typography offset with the modern style of Gotham, the brand has a fun, crafted feel. The uniqueness of the typography style lends itself well to other illustrations that are repurposed throughout the brands mulitple touch points. This gives each moment its own focus while avoiding a logo slapped everywhere. Beautiful work by Messy.