LG2 Boutique’s rebranding for Naturoney is quite brilliant. At first glance the use of bee inspired striping seems played out, but the team employs this mnemonic device in a way that’s fresh and natural.

The original look and feel played up the origins of honey. Although not a terrible look, it was busy and nondescript. A cleaner, modernized design solution helped elevate the perceived quality of product while creating a unified look for ribbonization on the shelf. In short, the new identity and package design is easier to pick out and identify.

Designed by LG2 Boutique

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Blueberries on vintage wooden white background top view, healthy food on dark table mockup, berry for smoothie on vintage rustic country board, fresh bilberry mock up closeup, copy space for text ; Shutterstock ID 458200021

Blueberries on vintage wooden white background top view, healthy food on dark table mockup, berry for smoothie on vintage rustic country board, fresh bilberry mock up closeup, copy space for text ; Shutterstock ID 458200021

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