Union 72 is a barbecue joint located in St. Petersburg, Florida. The brand identity is bold and crafted with nods to nostalgic elements like the illustrations that lead the charge. Overall the brand touts a lot of flavor using various type treatments with an earthy, barbecue-y color palette. I especially love the use of the numbering tags as table/order markers. Nice pull in from the livestock world.

Designed by Hype Group