Thought I’d change it up a bit and post this wonderful boutique hotel branding. It includes a menu so I figured it was fair game. Located in Madrid, Spain, 7 Islas Hotel is upscale yet approachable. It’s amenities are plentiful and it seems positioned for a traveller looking to explore. It’s well known for its lobby bar, and for its attention to details across the experience.

The identity is clean and simple. No nonsense. Highly typography driven, the many touch points create a modern minimalist feel. The overarching feel is calm and chic. Quite wonderfully executed and designed.

Designed by Studio Patten in Madrid, Spain