Those who know me know that I absolutely love rum. Like more than a pirate loves rum. So when I stumbled upon this packaging and brand identity work for a new rum brand… well… I’m just mad that I don’t have the physical bottles to drink from.
The rum is crafted from Fiji using their renowned water supply as a base. Visually the brand pulls on maori/polynesian patterns and vintage cues. Rum Co of Fiji, the parent brand, employs a perfect ribboning across each of the flagship brands. They even carry it over nicely to their silver/white rum offering, Bati.
Designed by The Creative Method in Sydney, Australia
Art Director: Tony Ibbotson
Designer: Galya Akhmetzyanova
Photo: Pavel Gubin