I love it when a project has such comprehensive photography, and – more importantly – comprehensive thought and creative. Most dessert shops fell into this super synthetic look with the rise of froyo. Winter Milk isn’t a departure from this general feel, but has executed a look that feels more authentic and crafted. Sure, the walls are plastic, but there’s a bit of nostalgia mixed in which gives it a kitschy, fun feel.

The typography is clean, simple and modern. It’s supported by little else than a simple bounding box that’s a rounded corner diamond. This style is directly influenced by cafeterias and food dives of the 1960s where hand craft was just the way things were done.

Designed by anagrama in Mexico City & Monterrey, Mexico

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