Mr. Purple Branding & Art Direction by LMNOP Creative
Located in the lower east side of Manhattan, Mr. Purple is a bar and restaurant buil…
Restaurant and Beverage Branding Inspiration
Red Roaster Coffee Branding & Packaging by Pop & Pac
Red Roaster Coffee is a full, from the ground up, brand refresh by Pop & Pac. Ut…
Stempels’ Slow Brew Branding & Packaging by Bureau Haider
The story behind Stempels' coldbrew coffee starts at sea; mariners, attending to the…
Quarter + Glory Branding & Print Design by LMNOP Creative
Quarter + Glory is a nod to classic bars where your average American gathered …
Pennyback Branding & Packaging by Chad Michael Studio
Pennyback is a line of heavy-duty mixers from Austin, Texas. They use locally-source…
Noroshi Branding & Illustration by Lee Ching Tat
Noroshi is an authentic ramen shop in Hokkaido, a region famous for its rich aquacul…
Articles, interviews & news
Why it’s Time to Can the Restaurant Spokesperson
Latching your brand to a celebrity or spokesperson is a tempting proposition. In theory it leaps a brand ahead in the authenticity game by having someo…
Here’s the real restaurant marketing magic bullet
Originally posted on the INVIGORATE blog at Vigor » There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to …
Run Studio Run – New book by Eli Altman of A Hundred Monkeys
Hey friends! Our pal Eli Altman just announced the Kickstarter for his new book, Run Studio Run. (Checkout our podcast episode with Mr. Altman here) Th…
The Pantone Color of the Year, and what it means for restaurant branding
Ultra Violet. Pulled from the Pantone website, here's what they have to say behind their choice this year: Complex and contemplative, Ultra Vio…
Target a demographic, and kill your brand
Originally posted on Vigor & Medium I was sitting in a restaurant in San Jose not too long ago having a deep discussion about marketing and bran…