Hemme Brothers Creamery Branding & Packaging by We Hate Sheep
The Hemme brothers take their cheesemaking very seriously, to the point where they g…
Restaurant and Beverage Branding Inspiration
Giraffe World Kitchen Branding & Art Direction by Ragged Edge
As a restaurant grows into a chain, more often than not, they loose sense of who the…
Cofix Branding & Packaging by Kapsoola
COFIX is a fixed price coffee chain (hence the name; coffee + fixed) based out of Is…
Bord 13 Brand & Identity System by Snask
13 is a taboo table number in the restaurant world. But considering their location (…
Boris Branding & Packaging by Patrick Fleury
Boris is a Karlsburg Canada brand designed specifically to break into the North Amer…
Bó Burger & Fries Branding & Art Direction by Hopa Studio
Bó has one of those visual identity systems that blends wild calligraphy and bold il…
Articles, interviews & news
Why it’s Time to Can the Restaurant Spokesperson
Latching your brand to a celebrity or spokesperson is a tempting proposition. In theory it leaps a brand ahead in the authenticity game by having someo…
Here’s the real restaurant marketing magic bullet
Originally posted on the INVIGORATE blog at Vigor » There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to …
Run Studio Run – New book by Eli Altman of A Hundred Monkeys
Hey friends! Our pal Eli Altman just announced the Kickstarter for his new book, Run Studio Run. (Checkout our podcast episode with Mr. Altman here) Th…
The Pantone Color of the Year, and what it means for restaurant branding
Ultra Violet. Pulled from the Pantone website, here's what they have to say behind their choice this year: Complex and contemplative, Ultra Vio…
Target a demographic, and kill your brand
Originally posted on Vigor & Medium I was sitting in a restaurant in San Jose not too long ago having a deep discussion about marketing and bran…