Toniq Identity and Packaging Design by Pearlfisher
Toniq challenges an unadventurous sports drinks category to quench the thirst of a w…
Restaurant and Beverage Branding Inspiration
RockFilter Distillery Branding & Packaging Design by Werner Design Werks
RockFilter is an organic farm distillery in Spring Grove, Minnesota. The founder and…
Moku Kitchen Branding & Art Direction by Naauao
Moku brings Hawaii’s rich upcountry farming and ranching heritage to downtown Honolu…
Mister O’s Branding & Print Design by Farm Design
Mister O's is a retro, midcentury modern homage to the restaurant owner's father, wi…
Corvino Branding & Art Direction by Design Ranch
Corvino translates to raven in Italian, and this dark and brooding bird serves as th…
Tonchin Branding & Visual Identity by LMNOP Creative
For its stateside debut, Tonchin tapped LMNOP Creative to design a brand that nodded…
Articles, interviews & news
Why it’s Time to Can the Restaurant Spokesperson
Latching your brand to a celebrity or spokesperson is a tempting proposition. In theory it leaps a brand ahead in the authenticity game by having someo…
Here’s the real restaurant marketing magic bullet
Originally posted on the INVIGORATE blog at Vigor » There is a burning need in restaurant marketing. I hear about it daily. If I distill it down to …
Run Studio Run – New book by Eli Altman of A Hundred Monkeys
Hey friends! Our pal Eli Altman just announced the Kickstarter for his new book, Run Studio Run. (Checkout our podcast episode with Mr. Altman here) Th…
The Pantone Color of the Year, and what it means for restaurant branding
Ultra Violet. Pulled from the Pantone website, here's what they have to say behind their choice this year: Complex and contemplative, Ultra Vio…
Target a demographic, and kill your brand
Originally posted on Vigor & Medium I was sitting in a restaurant in San Jose not too long ago having a deep discussion about marketing and bran…