Design with delicious intent.™

Bloomingdale’s Flip Restaurant Branding

Bloomingdale’s Flip Restaurant Branding

Michel Gorham designed this amazing restaurant brand identity for Bloomingdale’s FLIP burger restaurant. Funny that we have a FLIP already down here in Atlanta, but this was two years ago so maybe Bloomingdale’s didn’t get the memo.

She describes the project:

In 2009, Bloomingdale’s created a new burger restaurant on the men’s level in the NYC 59th St flagship store, calling it Flip. When asked for a logo design, it seemed the perfect opportunity to use a play on words instead of standard cow/grill iconography.

Finding many “flip” phrases surprisingly relevant, I suggested a complete branding system including:
menu, take-out menu, check presenter, coasters, promotional pins, newspaper ad and table top selection.

Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.


  1. chaitanya krishnan

    19 July

    Dude please check out .. we’ve been around since 7years! and thats our logo! ha ha!

  2. Joseph Szala

    20 July

    That is disgusting man! I can’t believe the nerve of some designers! Cool if I post about it?

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