The brand identity design for Mooyah Burgers & Fries (by Utility) is simple and to the point. It’s marked by strong red and white (like Arby’s) with a graphic of a burger as the logo’s defining characteristic. I love the name. It’s play on the colloquialism “Booyah” and a little onomatopoeia with the word “moo.” The crisp identity keeps things simple and straightforward just like Mooyah’s offering. Well done.