A burger place with a playful approach isn’t a foreign concept. Caste helped create the identity for Big Wheel Burger inside and out, meaning they handled the overall branding efforts as well as the design concepts of the location. Big Wheel Burger wanted a playful brand identity with some classic cartoon elements. They brought many of those design aesthetics to life inside the restaurant as well. The interlocking wood paneling used throughout the interior works as an accent and gives the other playful elements inside a little more of a grown-up feel. Colorful seating booths, random killer shark motifs and the use of the logo’s face design in the restroom signage all work to create a laid-back environment that can get serious when it wants to be.