We’ve discussed personal branding before and chefs are consistently the individuals that are making the choice to turn their name into a brand that conveys a certain feeling, message or idea. Mexican chef Omar Covarrubias is based in the U.S. and he worked with Mexico designers Estudio 28 to create a branding mark specific to him. Covarrubias’ cuisine is grounded in his Mexican heritage and the branding says as much with its words, but the primary center of the logo also conveys the Mexican influences as well. A crossing of a pepper and a fork seems perfectly suitable for what Covarrubias does. This is another sound example of a personal branding effort that takes the best of a chef, designer, thinker, etc and turns it into an emblem that does all the talking about the individual.


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