AvroKO, the restaurant design powerhouse in NYC, drops this lovely nugget of restaurant branding and interior goodness. Starting with the brand, Socialito has a fun, nostalgic name and the identity follows suit. With old-fashioned, classic type and graphic treatments, the restaurant’s brand identity creates a warm, approachable vibe that’s carried out through the experience.
The interiors are a mish-mash of different materials and elements from corrugated metals in the front, diner-like area, to beautifully crafted wood accoutrements in the restaurant area in the back. It’s an excellent way of melding many experiences under one roof.