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A little bit of social, a lotta brand and interior...

A little bit of social, a lotta brand and interior design

AvroKO, the restaurant design powerhouse in NYC, drops this lovely nugget of restaurant branding and interior goodness. Starting with the brand, Socialito has a fun, nostalgic name and the identity follows suit. With old-fashioned, classic type and graphic treatments, the restaurant’s brand identity creates a warm, approachable vibe that’s carried out through the experience.

The interiors are a mish-mash of different materials and elements from corrugated metals in the front, diner-like area, to beautifully crafted wood accoutrements in the restaurant area in the back. It’s an excellent way of melding many experiences under one roof.

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Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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