Design with delicious intent.™

Super slippery new product reduces waste and makes...

Super slippery new product reduces waste and makes life easier

I read about this new product over at Co.Exist. The product is a lubricant developed by MIT that’s super slippery and when applied to a surface just about nothing sticks to it. You can read the full article here. What’s awesome about this is it’s many applications in the packaging world where sticky substances cause slow user interaction and wasted product. Think of how much of a condiment is left stuck to the inside of the bottle. Even beverages have a certain amount of waste unless you sit for hours waiting for all to drip or dry out.

That won’t just reduce waste, it will also reduce costs and help mitigate the harm we’re doing to the environment in the process. LiquiGlide estimates, for example, that we throw out roughly 7% to 16% of the detergent per bottle because it’s hard to get to–roughly $1 to $2 of value. With LiquiGlide, however, the syrupy substance won’t stick to the sides–it will flow right out, saving us a trip to the supermarket for another plastic bottle. It could also change how we package goods, since many of the most complicated and expensive parts of containers–pump mechanisms, closures–are designed to force a product’s contents out, and are now unnecessary with LiquiGlide.

The substance is made from all FDA-approved materials and is odorless and tasteless. That means it’s prime for use in consumer packaged goods and especially food-related packaging.

Okay, enough of the jabbering, watch the videos. They’re absolutely mesmerizing. Tell us what you think of it!

Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.


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