Il Buco grocery store & wine bar branding

New York’s restaurants and retailers have a certain look. They have held onto the art deco era that boomed in the city for a quite some time. However, things change as the saying goes. That doesn’t mean a complete shift into something new though. Instead of pulling away in another direction, restaurants, bakeries and other purveyors of delicious delights are simply updating their identities while relying heavily on that Art Deco flavor. Case and point, Il Buco, an alimentari and vineria (a basic grocery store and wine bar) designed by the team at Mucca.

Il Buco features simple art deco typography that’s pushed to new, modern levels with angles, extensions, and interesting formats/layouts. It’s inviting in its warm color palette, and fresh in its approach. The staggered typographical treatments create  a visual language that’s easily expanded into the various touch points this business has (eg, coffees, olive oils, etc.) It’s all married together with a common vision and graphic execution. Here’s what Mucca says on their site:

We created an identity that celebrates the spontaneity of authentic Italian eateries and markets, marrying a bright and modern visual language with the alimentari’s reverence for culinary traditions. Designed to be flexible, the identity redefines the Il Buco brand across a broad range of applications, from signage to menus to packaging.








Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.