Great design trumps language barriers in Luda Galchenko‘s brand identity work for Koodoo, a Russian Pizza and Wok restaurant. With cute and playfull illustrations and an ultra warm color palette the QSRs brand has a life of it’s own. I can’t read most of the copy, but i still want to eat here! Here is her description of the idea:
Kudu – a small and cozy place, with an unusual combination of pizza and wok menu and open kitchen, where visitors can watch them cooking. Kudu main priority is quality and fast delivery, which allows you to bring the pizza and wok to the buyer at its best, without loss of palatability. Therefore, as the main image of the brand, it was decided to use the Kudu antelope, one of the fastest animals in the world. Kudu and his team are in constant motion, moving to a variety of modes of transport, always deliver the food on time. Handmade and playful character graphics corporate identity is designed to support the overall concept of the brand, creating a sense of movement.