Wisconsin Street Cafe & Bakery branding

What really makes a brand have life isn’t just the simplicity and wit in its logo, but also how the identity plays out throughout the touch points. The brilliant thing about Wisconsin Street Cafe and Bakery is the logo is more fluid and isn’t constrained to the same format everywhere. It can take the shape of tires, become a pattern, or even become tire tracks making it dynamic.

The brand’s voice and tone come out in the packaging through copy and unexpected areas of design, eg. the inside bottom of the coffee carrier.

Excellent work and thought shown here by RT Vrieze.








Discuss this Project

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

The Forktales Podcast™: Interviews with restaurant industry leaders and visionaries

Restaurant and advertising industry headlines and thinking

Reviews of restaurant experiences from around the globe 

Reviews of our favorite design, business, & restaurant books

Our favorite typography and fonts

Inspiration in your inbox

Get the latest inspiration in your inbox every Monday morning, for FREE!

Delicious Bits in your Inbox!

Get the latest and greatest content delivered to your inbox for free!