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Bangkok Express food truck branding

Bangkok Express food truck branding

Thai food truck branding and design by Morgan Perrot in Paris France

Man, we wish this were real. Unfortunately it is an exploratory project by a brilliant young designer. However, the work stands strong for a number of reasons. For one, working with a basic name like “Bangkok Express” would create a big problem for standing out. It falls right in line with so many other Mom-And-Pop ethnic cuisine havens in every city from here to Paris. Second, the design itself is clean and memorable. It doesn’t try too hard to be different or unique for the sake of it. Instead, the designer embraces the roots of the cuisine and uses it to craft a transitional look to the food truck’s identity.

Designed by Morgane Perrot

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Impression

 


Joseph serves as principal and creative director at Vigor, a restaurant and beverage branding and marketing firm, and curator/author/podcaster/host for Grits X Grids.

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